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Implementing the Agile-Stage-Gate Model for Manufacturers

A 60 Minute Webinar with Dr. Robert Cooper (“father” of the Stage Gate Model)

Location: Your office

Date: Wednesday, July 27, 2016

Time: 10:00am - 11:00am ET



Eventbrite - Implementing the Agile-Stage-Gate Model

You’ve heard about new methods for NPD, such as Scrum, Agile and Lean Start Up.

But are they right for your kinds of products? Aren’t they just for software development?

In this 60 minute webinar, Dr. Robert Cooper ("father" of the Stage-Gate process) describes this new Agile-Stage-Gate hybrid model that some northern European firms (Germany, Scandinavia) are using, with stunning results. He will share how leading manufacturing firms are blending agile methodologies with their existing processes to get better products to market sooner.

How does it work? How can you use this in your business?

See the next generation idea-to-launch system which builds in methods such as: Agile development, time-boxed sprints and scrums, and spiral or iterative development. Learn about time-boxing, burn-down charts, and sprint backlogs. Find out how these leading firms accelerate their developments with dedicated teams and scrum masters. But also how they have had to modify traditional Agile methods to suit manufactured products in businesses from food to machinery. Learn how they define a “Done” sprint.

Here are the five reasons the handful of lead users report about why these new Agile-Stage-Gate hybrid models work (according to published research of leading firms who have tried these new approaches):

Gets the Product Right. Agile-Stage-Gate requires the project team to develop something physical, often, early and cheaply (the sprints), and to get it in front of customers for feedback. As Steve Jobs famously said, “People don’t know what they want until you show it to them”, especially in the case of more innovative products.

Deals with Uncertainty. In traditional stage-and-gate methods, “the problem“ can be identified and understood by conducting investigations before Development gets underway. But not every project is so definable. When there is much uncertainty – for example, in the case of a highly innovative initiative – and where no amount of voice-of-customer work or technical assessment can get all the answers, then the “problem“ only can be understood by experimentation.

Accelerates Development. Time boxed-sprints, and even time-boxed tasks within sprints, bring a sense of urgency to the development project. Thus project teams commit to certain deliverables at the beginning of each sprint, and then are under great pressure to deliver within the time frame agreed. Time reduction is typically about 30%.

Focuses Teams. Agile-Stage-Gate project teams are dedicated to the one project to ensure adequate resources to get the work done. By solving the resourcing and lack-of-focus problem, Agile-Stage-Gate with its “dedicated team approach” helps drive new products to market much more quickly.

Improves Within-Team Communication. Dedicated teams (not spread across other work or other projects), a dedicated team room where the entire team resides, and face-to-face daily scrums all contribute to much improved communication.

If you want these stunning results, find out how a few lead firms have found the answers in the Agile-Stage-Gate hybrid approach.

Eventbrite - Implementing the Agile-Stage-Gate Model

Session Leaders

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate(R) Idea-to-Launch process. Now implemented by almost 75% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in thousands of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

 A prolific author, he has published more than 120 academic articles and nine books, including the best selling 'Winning at New Products, 4th Edition'. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is President of the Product Development Institute, ISBM.

Eventbrite - Implementing the Agile-Stage-Gate Model