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e-Learning Master Class on Implementing Open Innovation

A Four Part Series on What's Working in Open Innovation with Dr. Gene Slowinski

Date: May 6 - 13, 2016

Location: E-Series - 5/3, 5/6, 5/10, 5/13

emasterclass headerOpen Innovation is the Key to Achieving Growth in Fast Paced, Competitive Markets   

The ability to collaborate effectively across organizational boundaries is a crucial capability to compete effectively in today’s business environment.  Smart and agile organizations are replacing the "not invented here" syndrome with the "invented anywhere” approach.  Learn what works and what doesn't from one of the world's foremost experts on open innovation and alliance management.

Dr. Gene Slowinski’s 25 years of work on over 250 technology-based alliances led him to identify key best practices.

This course provides a practical roadmap that helps managers grow the corporation using external relationships. It describes proven methodologies used by the most successful collaborative organizations. The course provides market-proven tools and techniques as well as real-world industry examples.


Gene Slowinski, Ph.D., leads the Master Class. His book Reinventing Corporate Growth chronicles the experiences of leading firms. Along with Matt Sagal, he is the co-author of the best-selling book, The Strongest Link, which describes the Alliance Framework®— the leading tool for planning, structuring and negotiating collaborative relationships.


Session 1: The Alliance Framework® Deal Structuring in Open Innovation 
May 3, 2016 at 10:00 am Eastern Daylight Time

  • The Alliance Framework - a rigorous approach to planning, structuring and negotiating collaborative agreements
  • Using the Alliance Framework to get to a deal or to a friendly walk-away
  • Solve first contact challenges – decide quickly whether the partnership is a go or no-go
  • Develop processes and tools to become your industry’s “Partner of Choice”

Session 2: Allocating Intellectual Property Rights
May 6, 2016 at 10:00 am Eastern Daylight Time

  • Issues surrounding intellectual assets (both background and foreground)
  • Second sourcing and other IP issues in complex deals
  • Using the concept of Rights-to-Use to clearly describe each firm’s IP marketplace needs
  • Determining IP rights outside the boundaries of the relationship and upon termination

Session 3: Financial Modeling for Collaborative Relationships
May 10, 2016 at 10:00 am Eastern Daylight Time

  • How do firms use the financial model to share risks and rewards?
  • What are the “rules of thumb” for allocating financial benefits between partners?
  • What is the 25% rule and how is it applied to alliances?
  • How can you find royalty rates for relationships that are similar to yours?

Session 4: Open Innovation: A Look into the Future 
May 13, 2016 at 10:00 am Eastern Daylight Time

  • How will Open Innovation evolve over the next 3 years? 5 years?
  • Are alliance ecosystems a reality? What are their costs and benefits?
  • How will China and India impact Open Innovation?
  • What are the leaders doing as they prepare for Open Innovation 2.0?

You can register for all four sessions for just $495*
Or register just for the sessions that you want for $195 each. Share these sessions with your team to accelerate your organization's collaborative innovation efforts.

All sessions will be recorded and will be available for 90 days following the session. Don't miss this opportunity to learn from Dr. Gene Slowinski, one of the world's leading authorities Open Innovation and alliance management. If you are not 100% satisfied with these sessions, you may request 100% refund of your registration fee. There is no risk so reserve your place today.

Register Now
 

Master Class Instructor

Gene SlowinskiGene Slowinski is the Director of Strategic Alliance Research at the Graduate School of Management, Rutgers University and Managing Partner of the Alliance Management Group, a consulting firm devoted to the formation and management of strategic alliances, mergers and acquisitions. Prior to forming the Alliance Management Group, he held management positions at AT&T Bell Laboratories, and Novartis Corporation. In addition to a Ph.D. in Management, Gene holds an MBA, and a Masters Degree in the sciences. He is a member of Los Alamos National Laboratory’s Technology Commercialization Advisory Board

For the last 25 years Dr. Slowinski has consulted and conducted research on the formation and management of strategic alliances, joint ventures, mergers, and acquisitions. His clients include GlaxoSmithKline, Merck, Lucent Technologies, Motorola, Johnson & Johnson, Ethicon, ExxonMobil, General Mills, Eastman Chemical, Kraft, Becton Dickinson, and many other Fortune 500 firms. An author and lecturer, Gene has presented his work to The Conference Board, the Licensing Executives Society, The Industrial Research Institute, and The American Electronics Association. His articles on managing strategic alliances can be found in Business Horizons, Research*Technology Management, Mergers and Acquisitions, Economic Development Quarterly, Les NouvellesCooperative Strategies in International BusinessThe Journal of Advanced Management, and Managing the High Technology Firm. With Matt Sagal, he co-authored the book The Strongest Link. His new book, Reinventing Corporate Growth is the leading book on growing the corporation.

Gene is active in the technology management community. He is a member of the Industrial Research Institute's Research-on-Research Committee, and the Technology Management Research Center at Rutgers University. In addition, he is on the Board of Directors of Advanced Adjuvants LLC.

 

8 Key Benefits/5 Key Deliverables

By participating in this in-depth, interactive session, you will learn:

  • How to use the Alliance Framework to plan, negotiate and structure Open Innovation relationships that are mutually beneficial and scalable for growth. Accelerate time to reach agreements and gain greater certainty of success.
  • How industry leaders are forming Open Innovation alliances to tap into emerging markets and expand global footprint. How to use the Alliance Framework to build relationships in China, India and other countries where intellectual property laws and cultures are different and often complicated.
  • Effective practices for technology-based firms and market-facing firms to co-develop breakthrough products. How to structure early-stage R&D agreements when commercial potential is high but unknown.
  • Risk-reward sharing approaches that are fair and motivating to both firms –methods to determine the financial pie split; make sure the pie is big enough in the first place. How to manage timing, cost, and NPV allocation.
  • How to allocate intellectual property between partners. How to identify crown jewels, allocate rights (background vs. foreground), and create an IP needs matrix.
  • How to grow a flourishing alliance leading to multiple product lines and new businesses. When and how to create a network of partners.
  • How to overcome special problems with collaborative R&D relationships. What to do when decision-making processes and work styles differ. How to balance responsibilities and control of power between large/small and established/start-up companies. How to deal with an underperforming alliance.
  • Why it is increasingly important in today’s fast-moving and competitive environment to be your industry’s “Partner of Choice.” How skilled use of the Alliance Framework is central; how to master this tool.

Take-Aways/Deliverables

Specifically you will receive:

  • Hands-on guidance and advice from a leading expert on what's working in open innovation
  • Proven framework for implementing Open Innovation – including IP needs matrix, financial model, benchmarks, and key success factors
  • A PDF copy of the materials used in the presentation which you may share with others in your firm
  • Access to the recording of the session for 90 days following the end of the session 

 

 

 

Agenda

Session 1: The Alliance Framework® Deal Structuring in Open Innovation
May 3, 2016 at 10:00 am Eastern Standard Time

  • The Alliance Framework - a rigorous approach to planning, structuring and negotiating collaborative agreements
  • Using the Alliance Framework to get to a deal or to a friendly walk-away
  • Solve first contact challenges – decide quickly whether the partnership is a go or no-go
  • Develop processes and tools to become your industry’s “Partner of Choice”

Session 2: Allocating Intellectual Property Rights
May 6, 2016 at 10:00 am Eastern Standard Time

  • Issues surrounding intellectual assets (both background and foreground)
  • Second sourcing and other IP issues in complex deals
  • Using the concept of Rights-to-Use to clearly describe each firm’s IP marketplace needs
  • Determining IP rights outside the boundaries of the relationship and upon termination

Session 3: Financial Modeling for Collaborative Relationships
May 10, 2016 at 10:00 am Eastern Standard Time

  • How do firms use the financial model to share risks and rewards?
  • What are the “rules of thumb” for allocating financial benefits between partners?
  • What is the 25% rule and how is it applied to alliances?
  • How can you find royalty rates for relationships that are similar to yours?

Session 4: Open Innovation: A Look into the Future 
May 13, 2016 at 10:00 am Eastern Standard Time

  • How will Open Innovation evolve over the next 3 years? 5 years?
  • Are alliance ecosystems a reality? What are their costs and benefits?
  • How will China and India impact Open Innovation?
  • What are the leaders doing as they prepare for Open Innovation 2.0?

 

Is this Master Class Right for me?

Executives responsible for new product development, R&D, business development, innovation, partnerships/alliances/licensing, marketing, technology strategy, and corporate growth. The skills covered are also critical for corporate lawyers, intellectual property managers and financial executives. Attend with others from your company and take advantage of this opportunity to map out action steps together.

Praise for other classes by Dr. Slowinski

“This workshop provided relevant, insightful, experience-based, and actionable material on a subject of rapidly increasing importance to business.”
Robert Scott
Director Business Development-IP
Woodward


“Great background information and step-by-step to-do and not-do. Great energy!”
Wayne Sula
Sr Market Development Manager
Hollingsworth & Vose


“Valuable discussion, great materials. Excellent!”
Connie Palucka,
Managing Director, Business Growth
Catalyst Connection


“…this structured workshop gave me excellent tools”
Werner Kaufman
Sr Manager Technology Scouting
BASF Corp  


“Excellent, very thorough.”
Shawn McComb
Manager Enterprise Advanced Marketing
Deere & Company  


“Discussion and tools helped build on my foundation [and] improve my methods.”
John Finch
Principal Engineer
Masco  


“… presented complex topics in an understandable and actionable way." 
Margaret Saunders
Executive Vice President
Oak Ridge Strategy Group  


“Engaging style! A believer.”
Rusty Koenigkramer 
Group Technology Director
ITW  


“Useful for expert practitioners.”
Francisco Arinci
Rich Products Corp.


 

Registration Information


“This workshop provided relevant, insightful, experience-based, and actionable material on a subject of rapidly increasing importance to business.”
Robert Scott
Director Business Development-IP
Woodward


The registration fee is $495/connection*.  Registration is available for individual sessions at $195/per session. 

The E-Learning Master Class with Dr. Gene Slowinski will take place the following dates:

  • May 3, 2016  - The Alliance Framework®: Deal Structuring in Open Innovation
  • May 6, 2016 - Allocating Intellectual Property Rights 
  • May 10, 2016 - Financial Modeling for Collaborative Relationships 
  • May 13, 2016 - Open Innovation – a Look into the Future 

10:00am-11:00am ET

 

Don't miss this opportunity to hear Dr. Slowinski share how leading organizations are leveraging open innovation and external resources to thrive in the fast-paced, highly competitive marketplace. 100% satisfaction guarantee.  If you are disatisfied with this series in any way, just let us know and we will refund your registration fee no questions asked. Space is limited so reserve your spot today.

Register Now
 

 

* Connection is defined as an additional user logged in to the session. 

How to register

Register for this event:

Or register by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)

In company training

This session can be brought directly to your site. Benefits include:

  • Lower cost per participant
  • Time savings
  • No travel required
  • Content tailored to your specific needs
  • Implementation is jump-started through team participation and instructor's hands-on guidance

Contact 781-891-8080 for more information and price quote.