Dates & Location:
 November 18-19, 2008 / Atlanta, GA

A two-day interactive conference on how to develop, implement and reap greater value from your Voice of the Customer initiatives

Learn to:

• Select the right customer matrix - determine which and how many customers to visit to get the best return on your investment from on-site visits

• Deploy VoC for new-to-the-world products & services - shifting the focus from customer solutions to customer problems and customer environment reveals possibilities for truly new-to-the-world solutions

• Translate customer needs into product requirements – find out the key steps involved in transforming raw VoC data into usable, measurable product requirements

• Right-size your VoC activities to fit the project – find out what tools you can use to scale VoC initiatives before wasting limited resources

Keynote Presentation by:
	Kelley Styring Principal Insight Farm author of groundbreaking research study and book, In Your Purse: Archaeology of the American Handbag Keynote: Taking VoC Research to the Next Level - A Catalyst for Innovation
Featuring All New Industry Case Studies from:
	Margaret Stewart User Experience Manager Google Putting the Consumer at the Center of the Design Process at Google
	Christi Cassell Manager of Customer Knowledge Andersen Windows, Inc. Andersen’s Journey to Customer Focused Innovation
	Enzo Piscopo Director of Insights, Ideas & Impact The Coca-Cola Company Deploying a Cross-Functional Team Approach to Gather, Interpret and Turn Consumer Insights into Innovations
	Dr. Carol Holland Technical Marketing Manager Beckman Coulter Relying on VoC to Gain Entry into New Markets with Customer-focused Products
	Stephen Scharf Senior Staff Scientist and Design for Six Sigma Specialist, Molecular and Cell Biology Division Applied Biosystems Supporting Design Excellence with a Clear Focus on Customer Needs
	Andrew Fox Director, Design & Development SemMaterials L.P.
Conference Chairperson:
	Sheila Mello Managing Partner Product Development Consulting, Inc. Author of the best selling book Customer-Centric Product Definition: The Key to Great Product Development and co-author of Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value [BIO]