Getting the Voice of the Customer Right: Mastering the Art of the Customer Visit

2 - D A Y W O R K S H O P
Getting the Voice of the Customer Right
Mastering the Art of Customer Visits

Dates & LOCATION
December 3-4, 2008 / San Diego, CA

AGENDA

DAY ONE
7:30-8:00	Registration & Continental Breakfast
8:00-10:00	Session 1: Where Customer Visits Fit in the Market Research Toolbox More >
10:00-10:30	Refreshment Break
10:30-12:00	Session 2: Planning a Program of Customer Visits More >
12:00 -1:00	Lunch
1:00-3:00	Session 3: Selecting Which Customers to Visit More >
3:00-3:15	Rereshment Break
3:15-5:00	Session 4: Designing a Discussion Guide More >
5:15-6:30	Evening Networking Reception
DAY TWO
7:30-8:00	Continental Breakfast
8:00-10:00	Session 5: The Art of Constructing Good Questions More >
10:00-10:30	Refreshment Break
10:30-12:15	Session 6: Honing Your Interview Skills More >
12:15-1:15	Lunch
1:15-2:45	Session 7: Analyzing Customer Visit Data More >
2:45-3:00	Refreshment Break
3:00-4:00	Session 8: Wrap-up and Action Items More >
4:00	End of Workshop

Download Brochure

CustomerVisits.pdf
N.B. Brochure is from a previous date and location

Course Info

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Who Should Attend
This workshop should be attended by VPs, Managers and Directors of New Product Development, Engineering, R&D, Product Management, Marketing, Technology, Quality, Business Development, Strategic Planning and any position with responsibilities related to identifying and responding to customer needs and market developments.

Please Note:
The customer visit technique presented in this workshop was developed to meet the special needs of industrial and B2B markets. Specific industries that will gain the most benefit from this seminar include: computers, electronics, industrial equipment & supplies, medical devices, financial services, hospital supplies, and building infrastructure.