| Faculty  Jay Andersen, PhD
Research Advisor, Decision Sciences
Eli Lilly & Company
Case Study
Dr. Andersen is currently a Research Advisor in the
department of Decision Sciences at Eli Lilly and Company. He joined the company in 1989 as
a Senior Statistician and provided biostatistical support in the oncology drug development
program from 1989 to 1995. In this capacity, he played a pivotal role in the clinical
trial design, implementation, analysis, and registration of gemcitabine for pancreas
cancer. Since 1990, Dr. Andersen has been an internal consultant to senior management on
decision analysis processes. He has been instrumental in the design and application of the
R&D portfolio review process, and is currently the coordinator of the portfolio
implementation team.
Andersen received a B.S. in Mathematics from Rose Hulman Institute of Technology
in 1978 and an M.S. in Mathematics from the University of Minnesota in 1980. He taught in
the Mathematics department at the University of Wisconsin-Platteville from 1981 to 1984,
then returned to the University of Minnesota where he received a Ph.D. in Statistics in
1998. After teaching in the Mathematical Sciences department at Ball State University for
1 year, he joined Eli Lilly in 1989.
Michael Bessette
Director, Product Development
in Corporate Technology
Rogers Corporation
Case Study
Michael Bessette is currently Director, Product Development
in Corporate Technology, and a member of Rogers Senior Leadership Team. Reporting to the
Vice President and Chief Technology Officer, he is responsible for new technology
development related to polymer products businesses and is chairman of the steering
committee responsible for implementation of Rogers Concurrent Product Development Process
and bringing Six Sigma principles into R&D. Mike also has general management
responsibility as the Rogers Managing Director of the Board of Directors of Rogers Inoac
Corporation, a joint venture with the Inoac Corporation of Japan.
Mike has over 25 years experience with Rogers. Since joining
the company he has held positions of increasing responsibility in Corporate R&D, with
experience in launching new product platforms and in technology and business acquisitions.
He has several patents and publications. He received his M.S. in Chemical Engineering,
Polymer Science concentration, from the University of Connecticut and his B.S. in Chemical
Engineering from Northeastern University.
 Dr. Richard Bingham
Strategic Planning Manager, Corporate
R&D
DuPont
Case Study
- BS, University of Vermont, 1966
- PhD, Princeton University, Organic Chemistry, 1970
- Research staff, University of Texas, 1970 - 1973
- With DuPont since 1973 in a variety of both R&D and
business roles,currently leading a corporate effort aimed at optimizing the effectiveness
of our technical resources.
 Mike Brennan
Brennan Consulting
Expert Clinic
Mike Brennan is president of Brennan Consulting, a
management consulting firm that helps clients create new products, manufacturing startup
and product marketing strategies. He is Sr. Consultant with Sigma Breakthrough
Technologies in the enterprise wide application of Six Sigma to Strategic Planning,
Executive Training in Six Sigma and Design for Six Sigma.
Mike’s most recent industry experience was as vice president of
product development at Life Fitness, responsible for all aspects of the technical
development of new commercial and consumer exercise products. The company’s new
consumer treadmill platform just placed first in February 2002 Consumer Reports.
Prior to joining Life Fitness in 1998, Mike was vice president of
new product process at Polaroid Corporation’s commercial digital imaging business.
Mike also served as vice president of product development for Black & Decker U.S.
power tools. At Black & Decker, Mike was credited with the strategic planning and
product development of the DeWalt professional cordless product line and the consumer
cordless Versa Pak product.
Mike’s additional product development experience includes
senior positions at Elox Corp., General Electric’s major appliance business group and
Xerox Corp.
In 1998, Mike was awarded Accenture’s global best practices
recognition for development of new concepts and plans for products and services. Mike
earned his M.B.A and MS and BS in electrical engineering from the University of
Louisville, Ky.
 John Cordes
Manager, Business Process Improvement
National Semiconductor
Case Study
John Cordes is the Manager of Business Process Improvement at
National Semiconductor, primarily focused on new product development. He directs and
implements improvements that optimize the entire product development process, from idea
collection to release to production. He has been involved in this field for the last 12
years. Prior to his current role, he has been a program manager on software projects, fab
process development, and numerous integrated circuits projects. He holds an MS in
Engineering Management and BS in Chemical Engineering.
 Anthony Davila
Assistant Professor
Stanford University Graduate School of Business
Keynote
Anthony Davila is an Assistant Professor at Stanford
University's Graduate School of Business. His teaching focus is on management control,
financial accounting, and business policy. Research interests are in management accounting
and management control systems.
Davila holds a Doctorate of Business Administration from Harvard University, an
MBA from University of Navarra, Spain and a Telecommunications Engineering Degree from the
Polytechnic University of Catalunya in Barcelona, Spain. Davila co-authored "Performance
Measurement and Control Systems for Implementing Strategy: Text and Cases".
 Peter Dierauer
Technology Leader
Honeywell Embedded Controls, North America
Case Study
Peter Dierauer is an Engineering Fellow with Honeywell. He
graduated in 1988 from the University Biel/Bienne, Switzerland with a MSEE. He held
several positions in Honeywell Europe before he moved to the United States in 1995. Since
then he has focused his activities in the Technology Management field. Over the past three
years he was involved in the development and deployment of the portfolio management system
within a division of Honeywell Control Products. He facilitated the Automotive on Board
Product Approval and Portfolio Management Committee and developed and deployed the
Automotive Technology Portfolio Management Process. Today, Peter Dierauer is the
Technology Leader for a division of Honeywell Control Products.
 Mitch Duckler
Senior Associate
Kuczmarski & Associates
Expert Clinic
Mitch Duckler is a Senior Associate with
Kuczmarski & Associates. He specializes in brand management, strategic marketing,
brand positioning, and the development and commercialization of new products and services.
He has extensive experience working with some of the country’s leading consumer
packaged goods companies.
In a recent engagement, Mr. Duckler consulted with a
major multi-national packaged food manufacturer to develop a portfolio of new products
with the objective of doubling the brand’s business in a three-year timeframe. During
the engagement, he designed and facilitated primary consumer research, developed and
refined new product concepts, and conducted volumetric and financial analysis on
high-potential new product concepts. In addition, Mr. Duckler led the research and
analysis of the base brand’s current positioning and equities, with an eye toward
identifying potential areas for future brand extendibility.
In another engagement, Mr. Duckler consulted with a
multi-national consumer packaged goods client to help develop high-potential new products
to meet aggressive category growth objectives. During the engagement, Mr. Duckler
conducted extensive primary and secondary research, facilitated ideation sessions, and
conducted market opportunity assessments around high-potential concepts. Additionally, Mr.
Duckler led the development of a model detailing key consumer attitudes, behaviors and
unmet needs within the highly competitive category.
Prior to joining Kuczmarski & Associates, Mr.
Duckler worked for The Coca-Cola Company. In his most recent role, he helped launch an
in-house marketing consulting group that provides consumer and brand marketing consulting
services to many of the company's largest retail customers. Included in this assignment
was a six-month project in which he assisted a major national fast food restaurant chain
in a comprehensive brand repositioning effort. Before this assignment, he worked in a
field marketing role in which he developed strategy and programming designed to drive
beverage volume and profit as part of a dedicated national account team. His efforts
helped contribute to two consecutive years of double-digit increases in the customer's
total beverage volume.
Mr. Duckler also worked for five years in brand
management for Helene Curtis Industries (Unilever). This experience included spearheading
the company's launch into a new product form within the antiperspirant category.
Additionally, he led the development and launch of a major new subline for an established
brand within the company’s premium hair care portfolio. While at Helene Curtis, key
areas of focus included strategic planning, advertising, new product development, consumer
promotion and sales force integration in support of each of the company's core product
categories.
Prior to his marketing experience, Mr. Duckler worked
in sales for Unisys Corporation. During his tenure, he exceeded 125% of annual sales
quotas, developed approximately 40% of sales activity from new and competitive accounts,
and twice qualified for Unisys’ prestigious Worldwide Legion of Honor.
Mr. Duckler has been published in Brandweek and
Marketing News for articles on new product development and consumer and brand
marketing. His speaking engagements have included being a featured speaker at the
Institute of International Research’s Marketers’ Creativity Camp and the Arts
& Business Council of Chicago.
Mr. Duckler earned his Masters in Business
Administration from the University of Michigan, with a concentration in marketing. He
received a BS in Business from the University of Minnesota.
Paul Falkenstein
Worldwide Director of Strategic Business
Marketing
Becton Dickinson
Case Study
Paul Falkenstein is the Worldwide Director of Strategic
Business Marketing at Becton Dickinson. He has over 12 years of Sales and Marketing
experience in the medical device industry with companies including Johnson & Johnson
and I-Stat Corporation. Paul holds an MBA in Strategic Planning and a Ph.D. in Marketing.
His current responsibilities include the worldwide planning and implementation of
strategic marketing initiatives that maintain current leadership position and expansion
into new geographical regions. Paul's expertise lies in the planning and staging of new
product introductions and customer sensing for improved product development
 Bradford L. Goldense
Goldense Group, Inc.
Pre-Conference Workshop | GGI Survey Results
Brad Goldense, President of GGI, has been assisting
engineering and manufacturing companies for the past twenty years in assessing,
developing, and implementing competitive business changes. Mr. Goldense has consulted to
over 75 Fortune 1000 companies and has done work in well over 250 manufacturing plants. He
specializes in several areas including: strategic planning, reengineering, product
development, manufacturing management, and engineering/manufacturing design/information
systems. For the past five years, Mr. Goldense has concentrated his efforts in the
concurrent engineering and engineering automation areas to reduce cycle times product
development and manufacturing functions.
Mr. Goldense's clients include companies that design and
manufacture computers, electronic instruments, diagnostic medical instruments and devices,
automated test equipment, aircraft, hi-fi equipment, machined parts, fasteners,
semiconductors, computer hardware and software, materials, and textiles.
Mr. Goldense was formerly with CSC/Index where he was
involved with strategic planning, business re-engineering, and technology strategy
development for Fortune 500 manufacturers in North America, Europe, and the Middle East.
He worked for Price Waterhouse where he was involved in the specification and
implementation of many different types of application software including order processing,
MRP, DRP, and financial systems. Mr. Goldense worked for Lester B. Knight & Associates
where he analyzed manufacturing productivity improvement and cost reduction opportunities.
Mr. Goldense worked in industry with Texas Instruments as a
project manager and lead engineer in the design and start-up of both automated electronics
and metals processing manufacturing plants. During his tenure, Brad managed the design and
construction of a metals cleaning and processing plant through production start-up. Mr.
Goldense directed all aspects of this project involving a $15 million budget, a
full-function engineering and equipment design team, and 250 full-time trade
professionals. Brad was also responsible for the design of an automated electronic
component manufacturing area involving 500 direct labor personnel performing component
fabrication, assembly, and product testing for over 200 products. He had engineering
responsibility for material handling systems at TI's second largest plant site. Mr.
Goldense also worked for a number of years with a private company that specialized in
overhauling aging manufacturing and commercial facilities.
Mr. Goldense is a member of the faculty of The Gordon
Institute of Tufts University in Medford, Massachusetts and the University of Dayton, in
Dayton, Ohio. Mr. Goldense has a BS in Engineering from Brown University where he
concentrated in Civil and Environmental Engineering, and an MBA from Cornell University
where he concentrated in Cost Accounting. He is Certified in Production and Inventory
Management [CPIM] by APICS, is a Certified Manufacturing Engineer [CMfgE] by SME, and is
Certified in Data Processing [CDP] by the ICCP.
Brad is a past-chairman of the Boston Chapter of the Computer
and Automated Systems Association of the Society of Manufacturing Engineers. He is founder
and president of the Boston Chapter of the Society of Concurrent Engineering [SOCE]. He is
also a member of APICS, ASQC, IEEE, ACM, and ICCP.
Brad is an invited moderator and speaker at key regional and
national conferences including Autofact, Electro, and the International Conference on DFM.
He has published over twenty articles and technical papers on the topics of Concurrent
Engineering, Metrics, Design For Manufacturing, Quality Function Deployment, and
Computer-Integrated-Manufacturing in notable journals such as Design News, Manufacturing
Breakthrough, and Industry. He is a Contributing Editor to Design News and World Class
Design-To-Manufacture.
Thomas Gregory
Technical Director
Surface Conditioning Division
3M
Case Study
Thomas Gregory is Technical Director, Surface Conditioning
Division, 3M Company. He leads a globally-distributed R&D organization that creates
products for the electronics, transportation, aerospace, fabricated metals, woodworking,
and chemical process industries. His previous responsibilities include European Business
Director, Division Marketing Manager, and various managerial assignments in laboratories
and manufacturing organizations.
 Curtis Hargadine
President
Development Professionals, Inc.
Case Study
Curtis Hargadine is President of Development Professionals,
Inc. and Vice President of Knowledge Management, Society of Concurrent Product
Development. He has more than 20 years of new product leadership experience in R&D
management assignments, and has developed and directed the implementation of 3M's first
globally deployed commercialization system. Programs executed under his direct leadership
now generate 9-figure annual revenues. His primary focus is helping organizations leverage
internal strengths for competitive advantage.
 Thomas Kuczmarski
President
Kuczmarski & Associates
Expert Clinic
Thomas Kuczmarski is president of Kuczmarski &
Associates, a management consulting firm that helps clients create products, services and
brand strategies. He lectures to a global list of corporations and associations, and is
adjunct professor of new products and services at Northwestern University's Kellogg
Graduate School of Management and The University of Chicago Graduate School of Business.
He is the author of Managing New Products (3rd edition), Innovation,
Innovating the Corporation and Values-Based Leadership
 Wayne Mackey
Principal
Product Development Consulting, Inc.
Case Study | Expert
Clinic
Wayne Mackey's expertise is grounded in over twenty years
of hands-on management of large engineering, manufacturing, and procurement organizations.
His management consulting is focused on product / service development, and he is
especially effective in metrics, supply chain management and business strategy
implementation.
Mr. Mackey has been a Principal with Product Development
Consulting, Inc. since 1997. Prior to joining PDC, he worked with GM Hughes Electronics in
El Segundo, California for 19 years. He is a natural change agent and leader, having
counseled Fortune 500 companies, major universities (Stanford, MIT) and government
agencies in product development, supply chain management, and rapidly implementing
enterprise-wide change. Mr. Mackey also has worked as a senior scientist, material
operations manager, program manager, engineering manager, and systems engineering manager.
Mr. Mackey has been a keynote speaker on rapid
organizational change and is a featured speaker in the areas of performance improvement,
metrics, supply chain management, and product development. He has hosted forums and been
on expert panels for numerous organizations. He has been an invited chairman for
conferences and is an industry advisor for The Management Roundtable and the International
Association of Product Development.
Mr. Mackey earned a Bachelor of Science in electrical
engineering and economics from Carnegie Mellon University in Pittsburgh, Pennsylvania and
a Master of Science in engineering, from Loyola Marymount University in Los Angeles,
California.
He is a senior IEEE member and a member of the
International Council on Systems Engineering (INCOSE), the IEEE Engineering Management
Society, the IEEE Information Theory Society, the Society of Concurrent Engineering (SOCE)
and the Product Development and Management Association (PDMA). In 1997, he was leader of
the Nationwide Metrics Task Force and has participated in the following organizations:
Stanford University's Integrated Manufacturing Association / Global Supply Chain Forum,
the American Society of Quality (ASQ) and MIT's Lean Aircraft Initiative.
 Jerry McColgin
McColgin Consulting
Pre-Conference
Workshop
Since he founded McColgin Consulting in 1997, Jerry has
enabled a variety of companies across different industries to create high-performance
teams focused on understanding unmet consumer needs and improving product development
processes. He believes that it is only through the efforts of people, that processes are
effective. He brings fifteen years of cross-functional experience with Whirlpool
Corporation which includes personal leadership of a variety of product development teams,
both domestic and international. Jerry holds an Executive MBA from Ashland University and
a BS degree in Industrial Engineering from Purdue University.
 Brian Montgomery
Director of Product Marketing and
Strategy
Blackbaud, Inc.
Case Study
Brian Montgomery is the Director of Product Marketing and
Strategy at Blackbaud, the world’s largest provider of software for nonprofit
organizations. His responsibilities include crafting the company’s strategy as well
as designing the process for making strategic choices – and for making them a
reality. He also handles product marketing for The Raiser’s Edge, the leading
fundraising software solution. Prior to joining Blackbaud, Brian was Director of Worldwide
Brand Marketing for the Options By IBM brand of PC peripherals and upgrades. Also at IBM,
Brian oversaw the implementation of the PC Company’s product portfolio management
process.
Prior to his IBM experiences, Brian held a variety of product
development and product management roles at LEXIS-NEXIS, the world’s leader in
electronic research and publishing. It was at LEXIS-NEXIS that Brian first became involved
with reengineering and product portfolio management processes. Brian is a graduate of
Capital University and The Ohio State University, and enjoys speaking and writing about
product management and its support processes.
 Tim Paul
Senior Associate
Kuczmarski & Associates
Expert Clinic
Timothy Paul is a Senior Associate with
Kuczmarski & Associates. He specializes in new product development, branding and
market positioning strategies for services organizations. He is an expert at understanding
market dynamics and creating unique solutions that differentiate clients from competition.
Mr. Paul’s work has produced high-impact growth opportunities for companies in a wide
range of industries including financial services, health care, technology, utilities and
consumer packaged goods.
In a recent client engagement, Mr. Paul helped designed
a comprehensive brand positioning strategy for an international health care accrediting
agency. He designed a nationwide research initiative to determine the client’s
current brand image with health care organizations and consumers and to uncover key unmet
needs. Based on in depth analysis, he crafted various brand-positioning alternatives for
external market testing. The most highly valued positioning was presented to the client
including a detailed three-year brand development and communications strategy.
In a previous client engagement, Mr. Paul analyzed the
consumer needs and market opportunities within the personal care industry for a
multi-national consumer packaged goods manufacturer. He conducted market assessments and
helped create a primary research strategy designed to uncover consumer needs currently
unmet within the personal care market. Additionally, he helped create and revise potential
product concepts and worked closely with the client to analyze each of them to determine
which had the best opportunity for yielding significant market success. His worked helped
uncover numerous high-potential product opportunities for the client in a highly
competitive marketplace.
Prior to Kuczmarski & Associates, Mr. Paul was a
Marketing Specialist for an insurance division of GE Capital Companies. He personally
developed unique new product and service offerings that created competitive
differentiation and market advantages in the price sensitive professional liability
market. His detailed market analysis and subsequent product development innovations led to
the generation of over $2 million in incremental revenue.
Mr. Paul’s has authored numerous articles on
marketing trends and strategies. His most recent article titled "Financial Brands:
Stop Overextending!" was published in Brandweek. His previous work has
been published in Best’s Review Magazine and he has been featured in a new
product development article in the American Marketing Association’s Interface
Magazine. He is currently enrolled in the MBA program at DePaul University in Chicago.
He is a graduate of Saint John’s University in Collegeville, MN where he received a
Bachelor of Arts with a concentration in History.
 Eduardo Sao Clemente
McColgin Consulting
Pre-Conference
Workshop
A native of Brazil, recently joined the company
to provide technical guidance in dealing with clients around the world.
Eduardo brings ten years of global, cross-functional experience
with Multibras, the major appliance producer in Brazil (Brastemp - Consul) including
personal leadership of a variety of product development teams.
Eduardo also has extensive knowledge of a variety of new product
development tools including competitive product analyses, QFD, innovation and FMEA’s.
Both people oriented and technically gifted, Eduardo received an Executive MBA from
Univille (Brazil) and a BS degree in Mechanical Engineering from Faculdade de Engenharia
de Joinville (Brazil).
 Arthur M. Schneiderman
Former Vice President of Quality
and Productivity Improvement
at Analog Devices
Keynote | Workshop | Diagnostic Session
Art Schneiderman is an independent consultant on process
management. His website is at www.schneiderman.com.
From 1986 to 1993, Art was Vice President of Quality and
Productivity Improvement at Analog Devices, Inc. He was responsible for planning,
facilitating, and supporting Analog's worldwide implementation of Total Quality Management
as well as its performance measurement and balanced scorecard systems.
Art was a Senior Examiner for the Malcolm Baldrige National
Quality Award and served on the Conference Board's US Quality Council II. He is a visiting
fellow at the Centre for Business Performance at Cranfield University's School of
Management (UK).
He has authored many articles concerning quality goal setting
(the half-life concept), quality costs, performance measures, and the balanced scorecard.
He is a member of the Editorial Advisory Board of the Journal of Cost Management.
Before joining Analog Devices, Art was with Bain &
Company, an international consulting firm specializing in strategic planning and
implementation. Before that, he was Principal Research Scientist at AVCO Everett Research
Laboratory where he directed several aerospace R&D programs. Art also served on the
research staff of the System Dynamics Group at the MIT Sloan School of Management where he
did research in economic dynamics.
Art is a graduate of MIT with a BS and MS in Mechanical
Engineering and an MS in Management from MIT's Sloan School of Management.
 Les Stewart
Director of European Operations
for Sales/Service
Medrad
Case Study
Les Stewart has been in various engineering, manufacturing,
and business management positions over a 20-year period with General Motors Corporation,
Valeo Engine Cooling, and Medrad, Inc. Job experiences range from new product program
management to focused factory manager to sales team management.
Les joined Medrad, Inc. in 1991 and is currently Director of European Operations
for Sales and Service, based in the Netherlands. Previously, he was Director of Supply
Chain Management. Les has a BS in Mechanical Engineering from General Motors Institute
(1981) and an MS in Industrial Administration from Carnegie Mellon University (1986).
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