A
1.5-day workshop
focused on how to work with development partners to accelerate time to market, improve
project success and increase new product revenues.
| Instructors: |
|
Mark Strom
Director
PRTM |
 |
Kevin Schwartz
Principal
PRTM |
PLUS:
Special case presentation by Greg Fox, Director
of Strategic Alliances, Cisco Systems
Learn How To:
- Define co-development value-creation opportunities
- Set explicit co-development strategies
- Establish guidelines for partnering—where and
when?
- Define Joint Development Agreements that iron out how
to work with partners
- Rapidly initiate co-development projects
- Adapt team structures and development processes for
smooth partner interactions
- Monitor and manage partner relationships for continued
success
Who Should Attend
This workshop is highly recommended for anyone developing
products with outside partners or contemplating a strategic change that would lead to
co-development. It will be of most value if you are a:
- VP
- Director
- Manager of Marketing
...and represent one of the following functions:
- Product Management
- R&D
- Engineering
- Technology Development
- Operations
- Strategic Sourcing
- Strategic Planning
It also offers an excellent setting for co-development teams
and/or partners to reach a common understanding and lay a foundation for future
interactions. |
About the Instructors
Mark Strom is a director with PRTM.
Strom has over ten years of experience implementing best- practice product development
techniques tailored to a number of different industries. He co-authored a groundbreaking
article on the topic, "Model of Co-Development Emerges," appearing in the May
– June 2002 issue of Research * Technology Management...more
Kevin Schwartz is a principal in the PACE
practice of PRTM and has over ten years of experience in new product development and
technology commercialization. He is currently involved in defining best practices in
collaborative development and technology management. He has conducted product development
benchmarking and published white papers and articles...more |
