 A U D I O S E S
S I O N Technology
Scouting—
Going Outside for Rapid Innovation
 |
Live Audio-Session with
Jay Paap,
noted expert on technology management, R&D and innovation - from concept through
commercialization |
In a recent issue of Business Week (10/22/03),
Procter & Gamble’s CEO Alan G. Lafley is quoted as saying "half
the company's ideas must come from the outside." This is up from just 10% in 2000
and the company now has 53 technology scouts who search beyond company walls. P&G is
not alone; many top companies are moving to a more open form of technology and product
development in which they leverage technical capabilities developed in other sectors or
industries to address their own internal needs.
Why? Going outside can both speed up and improve technical development, free up scarce
internal resources for other high-impact activities, and lead to greater innovation.
The key is being open (versus threatened) and knowing how to find, qualify, and apply
new externally-developed technologies for rapid commercialization – at a profit to
your firm.
Rather than relying on ad hoc approaches to technology sourcing, many firms are
adopting formal Technology Scouting programs to provide a structured, focused approach to
identifying and acquiring new technology.
If your company is seeking to accelerate or improve its technical development, take
advantage of this upcoming audio-session in which Dr. Jay Paap – who has over
three decades of experience in helping firms with technology scouting, corporate
venturing, and other approaches to open innovation – tells you:
- How to identify your company’s internal technology needs as well as emerging
technical trends
- How to set up an effective scouting program; why it is necessary, what best-in-class
companies are doing
- How to identify the most promising technologies and sources worldwide – and
pre-empt competitors
- What tools and techniques you can use, including ways to anticipate disruptive
technologies and collect intelligence on emerging technologies
- How to create a Technology Sourcing Matrix
- What specific programs and sources are available; including university and government
sources
- How to choose and structure the most favorable arrangement (alliance, license,
acquisition, joint development, and/or spin-out)
By participating in this 90-minute session (60 minute presentation, 30 minutes
Q&A), you will receive solid guidelines and case examples for "going
outside" successfully.
This session is recommended for anyone responsible
for planning and executing a firm’s technology and product development effort: senior
and middle level managers from Marketing, R&D, Engineering, Operations, Planning, New
Product Development, and Business Development. No travel required—just a
speaker phone—and your entire cross-functional team may participate together for
one low, all-inclusive fee.
About the Session Leader
Jay Paap is President of Paap Associates,
serves on the faculties of the Industrial Relations Center at Cal Tech and the Executive
Program at The Sloan School of Management at MIT, is a Fellow of The Society of
Competitive Intelligence Professionals, and a PDMA Certified New Product Development
Professional. He received his Ph.D. from MIT’s Sloan School of Management with
concentrations in technology management and organization design. For more information,
visit www.jaypaap.com |
Softcopy
of presentation slides emailed to your office prior to session
Complete
transcript provided within 14 days after the session