·        What is R&D’s role in boosting corporate growth, profitability, and long-term competitiveness? 

·        Are external partnerships the key? Or do they ultimately hold you back?

·        What is ‘transformational’ growth—how is it different, and how do you achieve it?

If you’re under pressure to accelerate innovation and corporate growth through partnerships, but find the reality falls short, you are not alone.  While the promise of expanded opportunities is indeed compelling, in most companies the strategic process is too broken to be effective.  The results can be disappointing - and sometimes worse.

Still, many organizations such as Procter & Gamble, Eli Lilly, Roche, Boeing, Unilever, IBM and Phillips have generated billions of dollars of new product revenue through partnership and licensing arrangements.  What sets them apart?

Alliance expert Gene Slowinski, Ph.D., best known as author of “The Strongest Link,” has studied the characteristics and business actions of both the winners and losers in the “open innovation” game for his newly released book, Reinventing Corporate Growth.

In an exclusive 90-minute audiosession (60 minute presentation with roughly 30 minutes Q&A woven throughout), Dr. Slowinski will share his insights and offer suggestions on how to move past the usual partnership conflicts and constraints to achieve what he calls ‘Transformational Growth.‘

Transformational Growth allows firms to increase revenues by forming powerful relationships with external firms.  By implementing new types of arrangements and using Open Innovation models, your company will be able to successfully increase market presence (‘footprint”) and catapult new product development efforts.

In this interactive session, you will learn:

1. What to do about broken strategic planning processes; how other companies have changed their approaches with far more favorable outcomes

2. How to implement Open Innovation using the “Want, Find, Get, Manage” Framework.  Determine what external resources you need; what mechanisms to use; how to structure and negotiate an agreement to access the resources; and how to implement, manage, and monitor the relationship.

3. How to overcome special problems with collaborative R&D relationships.

4. How to deal with Open Innovation relationships that are not meeting expectations

Overall it is an excellent opportunity to listen with others from your organization.  Not only will you learn what others are doing, you will have the chance to ask questions and receive advice about your unique challenges.  

Specifically you will receive:

1. Softcopy of presentation slides sent to your office prior to session

2. A complimentary copy of Reinventing Corporate Growth by Gene Slowinski, Ph.D.

3. Your questions answered by Gene - both during the session (live) and after (by email).

About the Session Leader
Gene Slowinski is the Director of Strategic Alliance Research at the Graduate School of Management, Rutgers University and Managing Partner of the Alliance Management Group, a consulting firm devoted to the formation and management of strategic alliances, mergers and acquisitions. Prior to forming the Alliance Management Group, he held management positions at AT&T Bell Laboratories, and Novartis Corporation. In addition to a Ph.D. in Management, Gene holds an MBA, and a Masters Degree in the sciences. He is a member of Los Alamos National Laboratory’s Technology Commercialization Advisory Board

For the last 25 years Dr. Slowinski has consulted and conducted research on the formation and management of strategic alliances, joint ventures, mergers, and acquisitions. His clients include Unilever, GlaxoSmithKline, Merck, Lucent Technologies, Motorola, Johnson & Johnson, Ethicon, ExxonMobil, General Mills, Eastman Chemical, Kraft, Becton Dickinson, and many other Fortune 500 firms. An author and lecturer, Gene has presented his work to The Conference Board, The Licensing Executives Society, The Industrial Research Institute, and The American Electronics Association. His articles on managing strategic alliances can be found in Business Horizons, Research*Technology Management, Mergers and Acquisitions, Economic Development Quarterly, Les Nouvelles, Cooperative Strategies in International Business, The Journal of Advanced Management, and Managing the High Technology Firm. With Matt Sagal, he co-authored the book The Strongest Link. His new book, Reinventing Corporate Growth is th leading book on growing the corporation.

Gene is active in the technology management community. He is a member of the Industrial Research Institute's Research-on-Research Committee, and the Technology Management Research Center at Rutgers University. In addition, he is on the Board of Directors of Advanced Adjuvants LLC.