Co-Developing
Products in Asia

Over the past decade, product development outsourcing and customer-driven co-development have become effective ways to build competitive advantages.  Many companies are targeting Asia, not only because of cost advantages but also to gain access to emerging markets and to the rich talent pool in countries like India, China, Japan, and Korea. 

This session discusses how to maximize the effectiveness of co-development projects in Asia.  You will gain a profound understanding of how traditional Asian values such as a strong group orientation, a long-term perspective, and low tolerance for ambiguity can be leveraged to maximize a project’s success.  Ways to handle risks and to protect intellectual property will also be discussed. 

By participating in this session, you will learn techniques and strategies to help you achieve effective collaboration with suppliers, partners, customers or your own workgroups.  Learn how to:

• Build trust and achieve strong team motivation
• Avoid pitfalls caused by cultural differences and misunderstandings
• Handle risk management and IP protection
• Leverage the strengths of people in China, India, Japan, or Korea to optimize your product development efficiency

Invite your whole team to join you - the fee is the same as long as you are on one line, just put it on speakerphone!

Lothar Katz is a former Vice President and General Manager with Texas Instruments, a Fortune 500 high-technology company.  During his 18-year corporate career he has been managing large distributed product development organizations across the U.S., Germany, India, China, Japan, and Australia.  He has a wealth of experience in achieving productive cooperation across cultures and driving business success on a global scale.