The Critical Path /
eMail Newsletter
Provocative Musings for the Irreverent
Product DeveloperIssue
6.4 / May 31, 2004
Contents:
-
It's Schrodinger's "CAT"for a Reason
<read>
- HyperLinks:
Measuring Business At-Bats <read>
- Top Ten
Business Challenges in Middle Earth <read>
- MRT NewsBriefs
<read>
- Calendar of Events
<read>
It's
Schrodinger's "CAT" for a Reason
What would you say if
I told you that millions of dollars are being spent on a machine
that lets you speak with God? Any rational person would probably
think it’s crazy and skeptical that any legitimate capitalist would
fund such a project. The funny thing is, people ARE starting to
spend time and resources on developing quantum computers, whose
operating theory is about as far fetched as a phone to God, except
that it holds the legitimacy of the science of physics (albeit the
most fuzzy branch). After all, great science often looks a lot like
divine magic.
Quantum computing,
while still many, many years away from being practical and on your
desktop, promises exponential increase in algorithmic processing
speed and power, but also has poignant characteristics that reflect
on human and business communication. This article isn’t really about
computer science or quantum mechanics, but to help illustrate its
reflection in the real world, we’ll need to tolerate a short
technical discourse. Please bear with the following brief moment of
big words and smart talk.
In a nutshell,
quantum computing works by processing complicated equations
concurrently which traditional computers would process sequentially.
This is a bit of necessary oversimplification, but try to envision a
person who can simultaneously see the microscopic details on every
face in a crowd at a baseball game and a person who can only examine
each person individually. The first person represents quantum
computing.
But what can we learn
from quantum computing theory? Let’s focus for a moment on the two
key principles of the technology: entanglement and superposition.
These two concepts are what enable the processing power that this
technology promises; it does this by a) creating a boundless system
of communication (entanglement) and b) allowing instant processing
of permutations (superposition).
Let’s tackle each
concept individually.
“Entanglement”
describes the bizarre interaction between particles whereby a change
in state from one particle affects a change in state with its pair,
regardless of their physical separation. The particles could be
millions of light years away from one another, with no perceivable
physical link between them, and yet, they are able to communicate
these changes instantaneously. This is what is meant by “boundless
communication.” I’m sure you can imagine what a computer could do
with this ability, which Einstein called “spooky action at a
distance.” Strangely, nobody knows how this works, but they’re sure
it’s in there.
This idea of
entanglement is an ideal state of communication that every business
strives for and MRP systems can only dream about. Wireless Internet
hotspots and mobile device improvements give us a small glimpse of
the potential of entangled communication possibilities (and
problems). Even today’s current level of automation and acceleration
of the sharing of information between people and machines is what
makes many IT offices the true limiting factor of a company’s
robustness.
Whether or not we can
achieve the “psychic network” of quantum entanglement is hard to
imagine. In the Star Trek universe, the networked “hive mind” of the
alien Borg race represents an entangled species, but not in an
enviable way. On our own world, the Gemini mythos depicts an
entangled spiritual connection between identical twins that is
commonly accepted, like the Corsican Twins legend. Burning ears and
feminine intuition could also be included here.
“Superposition”
refers to a quantum element’s ability to simultaneously be all
possible things at once, a concept that is really out there. This
quality gives quantum computers its processing speed. If you think
this sounds a lot like Zen Buddhism (the ‘oneness’ of everything),
you can see how quantum mechanics seems about as far fetched as UFO
conspiracies and new age therapies. Again, physicists know through
experimentation that superposition happens, but they still don’t
know how or why.
Superposition is
actually quite common in business and people are asked to do it
every day. For example, consider the fundamental tradeoff concept of
time, quality and cost. Common sense dictates that you will only be
able to improve two of those factors at a time, and at the expense
of the third. You can do a project faster and with higher quality,
but it will typically be more expensive. Or, you can do it much
faster and cheaper, but the end result will have less reliability.
However, far too often, you are required to optimize all three
variables simultaneously -- you are in a state of project
“superposition,” the problem is that while it happens conceptually,
you are still physically limited in making it happen. I’m sure there
are countless additional management examples you can come up with on
your own.
In terms of decision
making, sure, it would be very useful to have the ability to
consider all scenarios at once, but you’d have to be careful that
such power doesn’t cause more indecision than decisiveness.
Quantum computing is
like a self contradictory science. In a discipline based on rigorous
proofs and mind bending mathematical theory, it still requires a
suspension of belief and an article of faith to even begin to
comprehend. Psychic photons and infinite-personality qubits can be
proven, but can’t be explained. Founding father physicist,
Schrodinger, was a wise theoretician indeed, knowing that the
mysterious cat was the best pet choice to be described in his
classic example of Heisenberg’s uncertainty principle, as dead,
alive and everything in between all at the same time, thus a worthy
mascot for this science. Schrodinger’s dog, cockatiel or
goldfish…just wouldn’t cut it. But while quantum computer
practicality evades us for now, it has quite a bit to teach us, even
if we never come close to knowing why.
Organizational
management consultant and author, Meg Wheatley, owns the
intellectual patents on quantum concepts in corporate cultures.
Her book, Leadership and the New Science (1992, Berrett-Koehler),
burst onto the scene when “chaos theory” was the big business
buzz in the 1990s, perhaps the first work to link quantum
physics to human organization and behavior. Her spin is
different from that in this article, but basically, she finds
that companies would do better trying to
harvest from the natural random order
of things rather than mandating rigid and unnatural discipline.
Pick up her book for a more thorough explanation.
Related
HyperLinks:
|
Any
reaction to this article? Send your feedback to
gregg@roundtable.com
Reader Feedback:
The
quantum computing article was quite interesting, but I
wanted to point out a mistake.
The fundamental tradeoff concept is NOT of time, quality and
cost. It is of time, SCOPE, and cost. Scope includes both
features and quality. Improving quality does NOT
automatically imply extra cost. In fact, it can REDUCE
costs. Our company, for example, believes that our total
costs are reduced by creating high quality software. This is
because each bug in our code typically costs us a lot more
in technical support costs than the cost of fixing the bug.
Furthermore, fixing bugs is more expensive than using
processes that reduce the likelihood of introducing bugs.
David Hawla
Abaqus
In my mind
you do damage to the credibility of your newsletter by
citing sources such as:
Rebel Science Article – “More Nasty Little Truths About
Physics”
These are the rantings of a lay person who knows nothing
about science and isn't afraid to prove it.
Meg Wheatley's ability to find correlations between chaos
and quantum theory and business practice is nothing unusual.
Both areas of endeavor are so complex that almost anyone
will find correlations between little bits here and there.
Then, if the remaining complexities of the field are
ignored, one can make it seem as if the correlations are
important. They are not.
For a newsletter called the critical path, a little more
critique in the editorials would be appreciated.
Scott Koeger
Telaric Ideas |
HyperLinks:
Measuring Business At-Bats
Link:
http://www.eweek.com/article2/0,1759,1596711,00.asp
Business
automation through metrics is a highly desirable thing. Just about
everyone wishes they could streamline decision making by running things
“by the numbers.” Because of this, people have always envied managers of
sports teams, who are able to make decisions based on granular performance
statistics of individual players with greater confidence than business
managers can do with their employees.
In the article linked to above, “Backstop Your Business,” from Ziff
Davis’ eWeek publication, there is an examination of how baseball teams,
the Red Sox in particular, are tying sports performance to economic
business value, and how companies are using similar methods to find out
things like how MBAs from Ivy League schools may not be worth their
premium salaries.
Interesting Article Factoids:
Cost per win (based on payroll) from 1999-2004:
Thanks
go to Robert Cooper for forwarding this article link.

Top Ten
Business
Challenges in Middle Earth
From the MRT satellite office in
the Shire
| 10. |
Ring of Power’s evil reputation really just
hollow marketing hype |
9. |
Your board of
directors wants to outsource all manufacturing to Sarumon in
Isengard |
8. |
Mordor accused of starting war with humanity just to control Elven
lubrication supply |
| 7. |
Ringwraiths maybe
not the best choice to lead customer interviews and focus groups
|
| 6. |
All Seeing Eye of
Sauron dropped for violating “good behavior” clause in Visine
spokesman contract |
| 5. |
Overmining of
mythril alloys forcing price inflation |
| 4. |
Crystal ball
utilities all decide to move to wireless phone pricing strategies
|
| 3. |
Popularity of anti-carb
diets severely hurting sales of Lembas bread |
| 2. |
Gondorian companies
constantly beaten to market by the Munchkins from Oz, the Ferengi
Trade Alliance and the Japanese |
|
...and the number one business challenge in
Middle Earth: |
| 1. |
Dwarven law offices
overwhelmed with Microsoft litigation over use of the term “wizard” |
Top
Ten List Archive

MRT NewsBriefs
-
APQC Launches R&D Productivity Benchmarking Study
The American Productivity & Quality Center (APQC) is teaming up with
Goldense Group Inc. and the Management Roundtable to produce a
metrics-rich best practices study exploring the optimization of
investments in R&D that yield products and services (those that can be
priced and sold). With strict adherence to APQC’s award-winning
methodology, this industry-driven collaborative effort will encompass
integrated site visits, quantitative surveys, and qualitative reports to
derive true best-practice examples. Participants in this study will see
how leading organizations:
-
identify the areas where improved attention,
knowledge, and education lead to higher R&D productivity;
-
use measurement to increase visibility and awareness,
which in turn facilitates enhanced performance in R&D; and
-
determine effective change management activities that
improve R&D productivity.
For more information, go to:
http://www.apqc.org/proposal/r&d
It’s time once again for Goldense Group,
Inc.’s biennial research survey, the results of which are traditionally
reported first at MRT’s annual metrics conference. This year’s survey
will focus on the processes and relationships between the selection of
innovative new products and the intellectual property that is produced.
Participants will receive a free copy of the robust 40-50 page executive
summary after results are fully analyzed. Deadline for returning the
survey is July 1, 2004.
Click here for details.
Calendar of Events
Next Generation Product Development: Competing on Productivity,
Increasing Return on R&D Investment
Session Leader: Mike McGrath, PRTM -
June 8, 2004
-
Creating Disruptive Products: A Step by Step, Practical Approach,
Session Leader: Bart Huthwaite, Institute
for Lean Design -
June 22, 2004
-
Top
Ten Alliance Development Metrics,
Session Leader: Larraine Segil, Vantage
Partners -
June 30, 2004
- Achieving Lean Product
Development - 2-day intensive workshop with Don Reinertsen - July 14-15, 2004
- Chicago
-
Better, Faster,
Innovation: Leading the Flexible Enterprise - 2-day
Executive Session featuring Harvard Business
School's Stephan Thomke and Alan MacCormack, NPD
Expert Preston Smith and IDEO's Tom Kelley -
August 11-12, 2004 -
Boston, MA
-
Product Management: Rationalizing, Roadmapping and Rejuvenating the
Portfolio - 2-day intensive workshop with Don Reinertsen -
October 18-19, 2005
To inquire about exhibit and sponsorship opportunities at
MRT events, please contact Beth Schrager at schrager@rcn.com
or by phone at 978-263-9931.
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