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TCP Issue ArchivePrevious IssueNext IssueAbout TCP

Volume 3, Issue 6
June 14, 2001

Contents

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ONE Fighting Business Bulimia
TWO On the Web: Walk, Talk, Repeat
THREE Top Ten Things George W. Bush Might Say If He Ran Your Company
FOUR MRT News: NPD Executive Roadmap Series
FIVE Calendar of Events
Please send any feedback about this newsletter and its content to gregg@roundtable.com

article-one:
Fighting Business Bulimia

"The decline is in paper values, not in tangible goods and services...America is now in the eighth year of prosperity as commercially defined. The former great periods of prosperity in America averaged eleven years. On this basis, we now have three more years to go before the tailspin."

-- Stuart Chase (American economist and author),
New York Herald Tribune, November 1, 1929.

Today's business climate is unfortunately causing many of us to focus on costs rather than on making money. Forget the fact that much of this has been caused by poor planning and foolish reactions to trendy business strategies - layoffs and budget cuts are here, and must be dealt with. What is most disheartening is that many companies are simply replacing bad decision-making and narrow-mindedness with more of the same.

Don't get me wrong, many are also wisely making investments for their future, pumping up R&D to catch the next set of S-curves, and upgrading their infrastructure to remain operationally relevant. On the flip side, however, layoff fever, at times, seems more a factor of peer pressure than shareholder angst. If your competitor threw half their engineers off a bridge, would you?

I have $20 in my pocket for the person who can produce a news clipping of a large company boldly refusing to cut staffing levels, reasoning that the value they have invested within people has not been given sufficient time to generate a return. Maybe this seems overly sensitive, but I was around in the early 90s, which was a much worse period than today, except back then we seemed to have more patience.

Back on subject, faced with unbendable corporate mandate, what can you do to be smart about managing your budget? Rather than simply slashing big ticket items, here are some things to consider when searching for treasure and keep you from unearthing fool's gold:

Watch the Clock

Time is money. Be sure to understand how any cuts or savings strategies will affect cycle-time. In the June issue of Product Development Best Practices Report, Don Reinertsen explains how outsourcing development only during times of great need (known as "peak shaving") can cost much more in the long run than engaging this partner on a more continuous basis. This is an example of how a discrete savings can look good on paper, but can be damaging in reality.

Seek out "Hidden Costs" and "Decision Byproducts"

This is well illustrated in the above example. The tricky part is that costs will move around on you, thus may be hard to find. For instance, mandating more aggressive competitive bidding in supplier selection may give you a tangible dollar savings on the price of a part, but could cost you more than you saved by increasing the administrative burden of the bidding process, and also increase the amount of suppliers that must be managed.

Know Your Waste

Not all waste is created equal. Toyota Motor Corporation and it's lean production method says there are two types of "muda" (the japanese word for "waste"). In general, muda is defined as "any process that consumes resources but produces no value." Type 1 muda is plain and simple waste, so it can be eliminated right away. Type 2 muda does not create value by itself, but is a necessary part of a process that does create value. Think twice about eliminating type 2 muda.

Be Lean, Not Mean

Can any executive look you in the eye and tell you that the value embodied by all the employees they hired in the previous three years has suddenly disappeared? Corporate spokespeople like to tell you that layoffs are actually a sign of corporate health, that it creates competitiveness, and that the future is at last a bright one. Don't buy it. Behind every Wall Street spin doctor is a boardroom full of denial of irresponsibility. Companies may help themselves better in the long run by replacing "reductions" with "reallocations." Instead of labeling people as "fat", maybe they could be assigned to new business development, opening new market segments, anything that creates more value for the company and its customers. It's always best to focus on making money before focusing on saving it.

And, finally...

Don't Overdo It

Today it seems like many companies have taken the abundance of positive energy from the previous surging economy (in the form of spending and hiring booms), and simply converted it into negative energy (in the form of layoffs and budget cuts). Avoid the "group think" that is currently going down "on the street," keep your wits about you, and just be plain sensible.

We share reader reactions to TCP articles on our website.
Please send any feedback to
gregg@roundtable.com


NPD Executive Roadmap Series


article-two:
Walk, Talk, Repeat

Link: http://gbr.pepperdine.edu/011/recursive.html

From Pepperdine University's "Graziadio Business Report" comes an interesting article written by Professor Bruce Hanson entitled "Repetition Leads to Innovation." This article first defines the differences between "discursive" and "recursive" conversation and how the latter plays a subtle, yet influential role in a company's ability to self-regulate internal knowledge management.

Much is made today about the capture and reuse of a company's "knowledge assets," the amorphous substance with which all value is created. But, as this article points out, some things are best done when not attempted on purpose. Professor Hanson does an excellent job, in a meta-method, of describing through anecdotes the value of the prevalence of war stories in Procter & Gamble's post-project review meetings and how they informally keep company experience alive in decision making.

This reminded me of how many tribal cultures maintain oral traditions of story telling or chanting or song to pass history and knowledge on to new generations. It seems logical, from a sociological perspective, to believe that what Hanson calls "recursive" conversation could be a modern corporate equivalent to such primitive record-keeping. A worthwhile read.

Know a website we should review? Send the url to gregg@roundtable.com


Ennovasion


article-three:
Top Ten Things George W. Bush
Might Say If He Ran Your Company

...from the MRT surveillance satellite high above Alexandria, VA

10. "Qualitaciousness is job one."

9.

"Profitability is an elusive area where our shareholders want us to want to be at."

8.

"Of course the customer is important. Why, they must be the most important person after God and country...even though those other two don't spend any money or are persons."
7. "I expect all of my managers to focus on walking when they're talking, wherever it may be appropriate to walk and talk."
6. "No problem is too large to solve if you spend enough time constipating on it."
5. "My CIO says we need ERP from SAP to enable eB2B and CPC, PDQ or it's DOA for our IPO." [Sorry - that's one of the top ten things Jesse Jackson would say...]
4. "People is the greatest natural resource that fuels our company's growth. No amount of noxious gas can do to us what our people do."
3. "Good collaboration is all about communication. People are different and everyone communicates differently. We don't all vernaculate with the same leprechaun."
2. "I used to have a hard time remembering six was how many sigmas we were looking for until I realized that they rhyme. They both begin with 'S'."

...and the No. 1 thing George W. Bush Might Say If He Ran Your Company:

1. "Some say there are no easy answers. I say they're not looking hard enough!"

Send me your Top Ten List suggestions - gregg@roundtable.com

TCP Top Ten List Archive


MRT Advocate Program


article-four:
MRT News - NPD Executive Roadmap Series

Management Roundtable is pleased to introduce an exclusive conference series on planning and decision-making for product development executives. If your organization is mapping out its product portfolio and resource requirements for 2002, this series will provide expert individualized guidance and competitive insights to enable greater overall profitability.

Series subscribers will attend all three upcoming MRT conferences, and receive personal guidance and facilitation from experts Dr. Robert Cooper and Dr. Scott Edgett, creators of the widely used Stage Gate(TM) process and portfolio management tools and world-renowned in new product development. With ongoing guidance, participants will be able to create their own plans and strategies, network with numerous peers, colleagues and renowned experts, receive an overall program summary report and much more.

For a complete review of the NPD Executive Roadmap Series program, visit: http://www.roundtable.com/Event_Center/execseries.html

— * —

Upcoming MRT Events

      Balancing Multiple Projects and Limited Resources 6th Annual Metrics Conference - Call for Papers Managing the Technology and Product Lifecycle

   — * —

A D M I N I S T R I V I A

The Critical Path is a free monthly e-mail newsletter written by:

Gregg Tong
Management Roundtable, Inc.
92 Crescent Street, Waltham, MA 02453 USA
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Gregg@roundtable.com

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