The Critical
Path is distributed monthly to approximately 4200 subscribers
in over 13 countries across the planet. Many readers have reported that
they regularly forward and share issues with friends and colleagues. TCP is
also beginning to field requests for reposting of issues on internal
corporate intranets. Our web edition has averaged approximately 815
visitors each month.
By placing your ad in The Critical Path
you are assured of reaching the most highly targeted and qualified group of product
development professionals available today. Our subscribers are composed of decision
making executives such as Vice Presidents, Directors, GMs, Sr. Managers, program and
project managers, team leaders and team members of cross-functional groups including
product development, R&D, engineering, marketing, manufacturing, technology and other
functions.
Our sophisticated readership has significant
interest in products and services for speeding cycle time, delighting customers, enabling
cross-functional communication, and making significant improvements in their development
processes.
For more information about the newsletter and
its content, click here.
AD RATES
Text Ad Only (e-mail version) - $1200/per
issue
Banner Ad Only (web edition) - $1000/per issue
Combination Text Ad PLUS Banner Ad (same issue
only) - $1800/issue
*20% discount for placements of four-month or
longer runs
ADDITIONAL POLICIES AND SPECIFICATIONS
TEXT ADS - (The Critical
Path - E-mail Distribution) - Textual advertisements are accepted for the e-mail
version of The Critical Path Newsletter at a rate of $1200 per issue. The
newsletter is distributed via direct e-mail to approximately 3200 subscribers each month
and has been found to have tremendous "pass along" potential.
Advertising space on the e-mail version of TCP is limited to two (2) sponsor text
advertisements per issue, one directly above article one and one directly above the top
ten list. Placements are determined on a first-come, first-served basis. No
advertising is accepted for the space above the masthead and table of contents of the
e-mail version.
Advertising copy is subject to approval of the publisher and must be no longer than 100
words (URL strings qualify as 1 word, regardless of length), although we strongly
recommend sponsors limit ad copy to less than 50 words.
Sample text ad (46 words):
200 Case Studies, 50 Interviews with product
development gurus, and dozens of tools, tips and techniques from respected experts - all
right from your hard drive with the Product Development Best Practices Report -
Interactive Edition. Find out more and download a free demo copy: http://www.roundtable.com/PDBPR/BPRinteractive.html
BANNER ADS - (The Critical
Path - Web Edition) Graphical and animated banner ads for the web edition of The
Critical Path Newsletter are available either in conjunction with text based ads in
the e-mailed version of the newsletter or stand alone. The flat rate for banner ads
is $1000/per issue or $1800/per issue in conjunction with a text ad in the e-mail version.
Advertising space for the web edition is limited to four (4) sponsor banner advertisements
per issue, and can be placed at the top of any of the first five articles and/or at the
very top of each issue (above the TCP masthead) - to a maximum of four ads total per issue
of the web edition. Placements are determined on a first-come, first-served basis.
Average # of accesses to the web version are 1400 hits per month and remain available on
our server with your ad indefinitely.
Advertising copy and graphical images are subject to approval of the publisher.
Banner ads must be no larger than 468w x 60h pixels with file sizes of approximately
250-350 kb.
TCP
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