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I s s u e T w o
December 15, 1998
c o n t e n t s / t h i s m o n t h :
1 > Lean vs. TOC - Goldratt's Perspective
2 > On the Web: developages.com
3 > NPD Quicktips - Guest Commentary
4 > Top Ten PD Problems at Kris Kringle, Inc.
5 > MRT News
6 > Calendar of Events
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a r t i c l e - o n e :
LEAN VS. TOC - GOLDRATT'S PERSPECTIVE
At Management Roundtable's recent Metrics conference, I had the
opportunity to participate in a special luncheon with Theory of Constraints guru, Dr.
Eliyahu Goldratt. Having read both "The Goal" and "Lean Thinking," I
took the opportunity to ask Dr. Goldratt a question that I had been thinking about for
some time:
"Dr. Goldratt," I asked, "Can you compare and contrast
TOC with Jim Womack's "Lean Thinking" as it's derived from the Toyota Production
System?" Both philosophy 'systems' appear cast from the same mold, both are
strategies that focus on value, both challenge 'batch and queue' conventional wisdom, and
both are attempting to apply their shop floor principles to the overall enterprise,
especially product development.
Goldratt paused pensively, as he does with every question.
"First of all," he said, "let us set something straight.
We are principally talking about the car manufacturers here with lean - they are the ones
principally involved with it. However, there are many things called lean, but they really
aren't - what YOU mean is the work of Taiichi Ohno from Toyota. Lets make sure that is
understood. Now, the main problem with how the automotive factories are going about lean
is they are still too focused on 'efficiencies.'"
"Now, don't get me wrong - I love lean. It's tools are just
beautiful. Machine set-up time reduction, etc. Just beautiful! It works very well with
TOC. But, let me give you an example that will help. At one car company, which I cannot
name, I am sorry, they underwent a lean project. They brought in 30 outside people, many
of them from Japan, which of course tells you..."
Someone else at the table shouted out the answer.
"That's right," Goldratt agreed, "it was a very expensive
project - a lot of plane tickets. Now, at the same time they started a TOC project in
another department. Do you want to know how many people were brought in for it? Three. Big
difference. Now, both groups went about their business, and at the end of both projects,
the TOC one had 40 times improvement over anything the lean implementation produced. 40
times! Throughput, inventory turns, batch sizes, everything! The lean team wanted to
kaizen every piece of machinery and every piece of the process. The TOC team picked only
the most significant bottlenecks and constraints and focused on those.
"Now, can you tell ME," he said socratically, "what the
difference was with the TOC project?"
I thought hard for a moment. I always get these on-the-spot kinds of
questions wrong. "The difference," I said, "was in what the TOC group
DIDN'T try to improve?"
"Exactly!" Dr. Goldratt exclaimed. "Exactly."
Now, I wonder how Taiichi Ohno would feel about that?
"Reader Responses" to this article
(last updated 3-11-99)
Comments or questions? Send them to gregg@roundtable.com
a r t i c l e - t w o :
NPD ON THE WEB
"DEVELOPAGES"
links: http://www.developages.com & http://www.supplybase.com
This website is perhaps the most robust database of suppliers and
partners for product development that exists on the net (let me know if you find one
that's better). Users looking to outsource any aspect of development, and I mean ANY -
manufacturing, ID, engineering and prototyping - you name it - can quickly and easily
compile a short list of potential suppliers/partners.
The search interface is user friendly and robust - allowing you to find
suppliers by service category, industry and geographic region. Clicking through, the
database will generate lists of matches, and, depending on the level of service the
supplier has signed up for, you can access their contact info, capability lists and even
on-line showcases of products and services. A result of its own partnership, this website
is produced by SupplyBase, Inc. and Dunn & Bradstreet.
Last June, MRT held its first conference on strategic outsourcing for
new product development. The key learnings of this conference are available on our
website: http://ManagementRoundtable.com/BC0440_followup.html
Know a website we should review? Send the url to gregg@roundtable.com
* * *
a r t i c l e - t h r e e :
NPD QUICKTIPS
This months tip provided by Bart Huthwaite, The Huthwaite Group.
> Poor Competitor Intelligence.
"Our competitor hit us from our blind side." All products
begin to decay competitively from the day they are introduced - some even before they are
released. Anticipating your competitor's response to your new product effort will go a
long way in softening the damage he can do to your market share.
> A Tip:
Have your next product generation already conceptualized before you even
release the present one. This kind of "next generation" thinking can help you
respond quickly should your competitor launch a fast response to your new product. Just as
important, it gets your product team thinking about what kind of response to expect.
> Example:
A leading floor cleaning equipment manufacturer introduced a new floor
polisher. Within six months a "copy cat" competitor hit the marketplace with a
similar product in direct competition. But only one month later the manufacturer then
rolled out their new "Generation II" models, now a complete product line with
added features which clearly differentiated their products from their "me too"
competition.
Want to share your knowledge and experience in product development? Send
your tips to: gregg@roundtable.com
* * *
a r t i c l e - f o u r :
TOP TEN PRODUCT DEVELOPMENT PROBLEMS AT KRIS KRINGLE, INC.
...from the MRT office in Lexington, MA
10. Too many talented elves lost
to internet startups
9. Coerced into bundling
"Microsoft Yule 4.0" with every computer shipped
8. Engineering elves
constantly at war with shop floor elves
7. Customer resentment from
years of being labeled "naughty" or "nice"
6. Santa's insistence on
gathering requirements through his "magic snowball"
5. Website still getting
fewer hits than hanukkah.com or kwanzaa.org
4. Benchmarking program with
Tooth Fairy Ltd. not as fruitful as hoped
3. Attempts to capture adult
market draws away from core toy building competency
2. Management's insistence
that entire organization match the efficiency of shipping dept.
...and the #1 product development problem at Kris Kringle, Inc.
--
1. Toxic Employee #1: Rudy's
brother Eddie, the brown-nose reindeer
Send your Top Ten list suggestions to gregg@roundtable.com
* * *
a r t i c l e - f i v e :
MRT NEWS
We've recently added follow-up information from our recent Metrics
conference to our website. It includes:
- Conference Summary .ppt presentation
- Conference Key Learnings
- Breakout Group Reports
- Links to additional resources ....and more
To go to this follow-up page, click here.
* * *
M R T e v e n t s - J a n u a r y / F
e b r u a r y
> "Product Data Management (PDM) Decisions '99"
January 18-20, 1999 - San Francisco
> "Developing Products in Half the Time"
w/cycle-time reduction expert: Preston G. Smith
February 17-18, 1999 - Seattle
> "Gaining Buy-in and Alignment on Cross Functional Product
Development"
One and a half day experiential simulation/workshop
February 11-12, 1999 - Detroit
* * *
Please feel free to forward this publication to any friends or
associates you feel could benefit from it's message. We welcome any suggestions, stories
or comments that will help us improve the value of this newsletter. Please contact me
directly with your input.
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The Critical Path is a monthly e-mail newsletter written by
Gregg Tong, Director of Product Development
Management Roundtable, Inc., 1050 Waltham Street,
Suite 410, Lexington, MA USA
tel (781) 676-0606 fax (781) 676-1951
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Reader Responses
Dear Critical Path:How would Taiichi Ohno
feel about this?
I think Ohno would ask, "Does your output now match
your customers requirements?" From a personnel response your example of 30 outside
people is not typical of a TPS kaizen event. And so, from this atypical example a good
point could be made by anyone... Goldratt could have chosen a more honest comparison. His
point of focusing on bottleneck "Herbies" vs TPS Lean focusing on the value
stream could have been made with a more honorable example.
As for comparing the two projects: What were the two
projects?
The TPS project could be where they are trying to take out
another person by improving the processes within a multi operation cell after a succession
of previously successful improvement events. As compared to the TOC project where the team
was looking at a high scrap, high labor, high overtime, high backlog, very problematic
area with much more opportunity for improvement than the TPS project.
Or, in other words the TOC project had a lot of "low
hanging fruit" as compared with the TPS project reaching high for their improvement.
Maybe the TPS project was breaking paradigms while the TOC project was solving problems.
In conclusion, to imply that Toyota is not concerned with
bottlenecks is false. They are, they just call it takt time. I for one like what both the
TOC and the TPS systems have to offer and will use both ways of thinking to promote
improvements.
Sincerely,
Bob Schroer
Wizard of WOW
Hi-Stat Manufacturing
Dear Critical Path:
You had an interesting luncheon. The question you posed was
a good one except you were outgunned. Goldratt has built a very good reputation and has
developed a world wide consultant practice based on TOC. I have found when I talk to an
"expert" that I have to choose my words very carefully.
The argument of Lean vs. TOC is an exercise. It is like
asking a Ph.D. in Statistics what he or she thinks of Six Sigma. The retort will be a
diatribe of statistical theory that attacks Six Sigma as a concept that is statistically
incorrect. Six Sigma has some flaws and it is not founded perfectly in robust statistics.
The bigger issue is the drive for 3.4 defects per million. Industry is not looking for
statistical robustness they are looking for concepts that will radically reduce defects.
Six Sigma provides some different insight into quality and improvement.
Another pitched battle that I have had to arbitrate many
times is the fight between the believers in Enterprise Resource Planning (the next step
beyond MRP II) and Just in Time (Kanban, etc). Each believer is dogmatic in his or her
beliefs. In fact there is a place for both.
There are situations where ERP is required as the engine
that runs the business. Within the business structure there is a place where ERP stops and
JIT takes over. The key point is that both concepts work and in many cases they support
each other. The zealot has a blind side, if it is not a total ERP based initiative or JIT
based initiative then the institution is going in the wrong direction. The same statement
applies to Lean, TOC, and all the other concepts being put forth as the ultimate solution.
TOC works, so does Lean. In fact Re-engineering, Quality
Functional Deployment, Design of Experiments, etc. all work. Each are a road map for
achieving the goals of reducing cycle time, increasing throughput, improving quality,
improving safety, and finally reducing cost. The result on a global basis is increased
customer, shareholder, employee and in some cases community satisfaction.
Goldratt is a little unfair when he states that the
principal applications are car companies. Companies like UTC, GE, and Boeing have used
Lean driven methodology in improving their processes and in turn their metrics. There is a
good casebook written by Jeffrey Liker called "Becoming Lean". It tracks many
companies in using Lean methodology.
Track through time the 'buzz" words or to be
diplomatic, the improvement concepts, and you will find a deluge of techniques.
Unfortunately management picks them up as the Holy Grail and forces implementation until
another book or theory is published. TOC applications have been successful but there have
also been failures. It is not the failure of TOC, it is the failure of the leadership to
understand the techniques and tie them to a Vision, Goals, Strategies and a fully
developed implementation plan.
If I laid out all the concepts that are being sold and
advocated they all have the same objectives. Lean is a nice 'buzz" word. Dissect it
and it leads you in the same direction as TOC. The paths are slightly different but if you
compare the results the metrics are the same. It some cases Lean gets you there faster and
in some cases TOC gets you there faster.
The key is: what methods fit the Strategies
the institution has selected to achieve their Vision and Goals?
The important point is that the leadership has a tough job to determine what is the best
technique or techniques that are required to meet the Vision, Goals and Strategies of the
enterprise. In some cases "one size does not fit all."
Bruce Gissing
CP: Yes, it truly is a "What is the
center of your universe?" problem when talking to these experts. Goldratt's examples
seem unfair, yet many readers echoed that his criticism is exactly what happens during
many lean production projects, with some adding that TOC is by no means immune to the same
misapplication.
Each of the other quality efforts you mention above
run the risk of falling into the camp where "a little knowledge is a dangerous
thing." Jim Womack is clear when he points out that most people in a Lean
implementation rush into kaizen without first mapping the value stream. You are right on
the money - Leadership - sometimes in the form of Hoshin Policy Deployment, makes the
difference in aligning the organization for Lean, TOC, Six Sigma, whatever is appropriate
for the culture. --Gregg
Dear Critical Path:
Using an operations analogy for product development is not
a good approach to solving product development problems. A book that was suggested by the
Management Roundtable approximately a year ago emphasizes this: "Managing the Design
Factory". In fact, I find this book and its philosophy of product development
management (by Reinertsen) to be more practical and have a better understanding of the
challenges than Goldratt and the "Critical Chain".
Specifically, I disagree with the concept of focusing on
the bottleneck areas of the product development process. Unlike an operations environment,
where continual improvement may have been around the company for years and the potential
and payback for process improvement may be limited, I suggest that the opportunity for
improvement in the product development process exists in all areas of the process and is
significant for most organizations today. Also, I suggest that, unlike the operations
environment where you can compartmentalize the process so that you can focus on some key
bottleneck areas, in product development the ability to compartmentalize the process will
not result in significant improvement due to a significantly changing environment, and due
to the differences of each project and its driving requirements. Please note that I am not
suggesting that you don't understand your bottlenecks, but that I am suggesting that you
don't look only at your bottlenecks.
Jerry Groen
Abbott Laboratories
Hospital Products Division
CP: I agree with you on your points. Any
approach towards achieving a "lean" or shop-floor-resembling throughput in
product development will require the "systems approach" which you allude to.
With TOC, Goldratt is clear that when focusing on constraints, you don't necessarily begin
by exploiting the biggest bottleneck. Since it is a near fundamental TOC law that once a
constraint is alleviated, the bottleneck will move around and appear elsewhere, Goldratt
suggests you often must fix THAT bottleneck first. In product development, you have to
draw back a few more dimensions, peel back a few more layers, and utilize decision making
criteria such as the economic analysis which Reinertsen and Preston Smith discuss, and
consider things as "interdependencies" with many "downstream effects",
and choose your tradeoffs according to what best impacts the bottom line or similar
"success metric". -- Gregg
Dear Critical Path:
The Goldratt approach of looking for bottlenecks makes
intuitive sense in that most systems are non-linear and dynamic and the challenge is to
always find the high leverage points (or Lorenz Attractors in chaos theory) so slight
changes in these nodes can have a huge impact on the system such as throughput or
inventory reduction. Narrowly focused Lean Thinking Kaizen events can be real time sinks
and could certainly sub optimize the total system.
Where to start is always the issue. With implementing that
rather large TQM elephant, I have often thrown up my hands and taken the position that
where you start doesn't make any difference because it is like a three ring circus --
which door to enter doesn't make any difference because once you get inside the big top,
it's the same show. Goldratt's emphasis/focus on bottleneck makes intuitive sense, but I
have not yet been able to cite any specific applications.
Bill Slabey
President
Ivon
CP: To Dr. Goldratt's credit, he was very
forthright in telling us that TOC is compatible with every other process improvement
technique he has seen except for the Balanced Scorecard and Activity Based Costing (which,
he is quick to point out, come from the same place). Other than Lean/TPS, he mentioned
TQM, JIT, and a few others as harmonious.
TOC is at his heart, naturally, since it is
composed of his blood and sweat, so one can't blame him for the zealous way he promotes
it, which in my mind is justified by the results it achieves. I would expect similar
positioning from Ohno, Womack, Shigeo Shingo, Deming or Juran with their respective
schools of thought. I advise anyone interested in this subject to get the latest edition
of The Goal, and read the recently added supplement, "My Saga," which
goes into further detail on how TOC came to be, and Dr. Goldratt's struggles to spread his
message. -- Gregg
Dear Critical Path:
TOC vs Lean is analogous to the argument between Throughput
vs ABC costing, Reengineering vs Kaizen. To be successful you must do both. But to sustain
TOC or reengineering across business cycles is very difficult.
Both TOC and Reengineering take a very focused view with
the objective of achieving huge improvements via a complete change in how the system works
as a whole, and truly understanding critical elements. Kaizen focuses on the process of
continuous incremental improvement. These initiatives come in conflict when they are
competing for resources or when a Kaizen (or ABM) process conflicts with TOC to achieve
perceived cost reduction. In the real world systems are rarely so well ordered that a TOC
snapshot just falls into place. Reality is wandering bottlenecks, changing market
conditions, and a general mess. TOC provides an invaluable umbrella to put some order to
the chaos, and focus on what will really benefit the business. Two steps in TOC both
benefit and come in conflict with Kaizen. The Subordination step can often take advantage
of Kaizen efforts to help non constraint operations avoid becoming temporary bottlenecks.
Incremental improvements may be the cheapest path to
protective capacity. The conflict arises when attempts to cash in on local improvement
efforts violate the TOC requirement of protective capacity. There are two rules that
should help here:
When evaluating the economic value of an incremental
improvement, expectations and savings should always reflect the entire system as opposed
to the local step.
Any incremental improvement must not compromise protective
capacity or the throughput of the system.
When the constraint is elevated it can move or put
increased pressure on other operations. Kaizen efforts that may have seemed of little
value earlier now are critical to maintaining flow.
In defense of Goldratt, it is very difficult to sustain TOC
thinking in an organization. Lean Thinking, Kaizen, ABM, JIT, and a host of other
initiatives can destroy the TOC infrastructure. TOC seems to suffer most during economic
downturns when cost reduction replaces throughput as the main objective. Business seems to
have a long memory when it comes to cost reduction, but a real problem with restarting
TOC. The bottom line is that Kaizen or Lean Thinking can be very positive and
complementary forces with TOC, but only when the TOC process is the main driver, and is
used as a platform to evaluate any actions suggested by the other initiatives. A business
that can incorporate both TOC and Lean Thinking, in that order, can conquer the world.
Vail Brown
Reengineering Consultant
Goodyear Tire & Rubber Co.
Dear Critical Path:
In my mind TOC/DBR,KANBAN,MRP have got different degrees of
difficulties and operate well in different scenarios. If one shoe size fits all, approach
needs to be adopted then TOC/DBR I would think is the only bet. In my opinion KANBAN is
the easiest as it is a physical simple system but when it comes to finding out where one
should be concentrating for better returns TOC gives a better answer. If the plant design
is on KANBAN (for minimum inventory), one needs to have sufficient protective capacity to
produce what is needed, when it is needed. If you try implementing KANBAN in an
environment where there is lot of variability in the end product, have long set up times
etc., you are asking for a life which would be hell. MRP is more of a long term planning
tool which can be effectively
used for letting suppliers know of the forecast. It is being used where KANBAN is
implemented. MRP in a complex environment, will bring in wrong material at the wrong time.
End result invariably being lot of inventory on site. KANBAN restricts production based on
remaining buffers of quantities. Material is pushed to fill those buffers. Pulls from
customers are normally only from those quantity buffers. These buffers in KANBAN are at
fixed points. TOC extends this idea in the complex world by making buffers as time. TOC
places buffers at both fixed as well as strategic points to get maximum advantage. Time
buffers need extra business processes to measure and monitor so is not as easy as KANBAN
cards.
For those who understand LEAN well know that balancing the
flow is what is needed and not balancing the capacity. Balancing of Capacity either
reduces the capability to produce or results in increase of cycle time in the plant. Those
who do not know about this can be constricting a business to oblivion. TOC does not very
clearly define everything because of variability in life and leaves quite a few things to
judgment, however it provides a process to correct the judgment continuously. So
KANBAN and LEAN are specializations of TOC/DBR. KANBAN and Lean can be construed to be a
sub-set of TOC/DBR. TOC being higher level has some features which can be used
either to improve the KANBAN processes, or make sure the site does not become a complex
environment where TOC/DBR is mandatory.
Nagendra Arora
ArvinMeritor |
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