Workshop: Feb 28 - Mar 2 / Norwood, MA
Audio Session: Thursday, March 9, 2017 11:00am
Conference: Mar 19 - 22 / Toronto, Canada
Workshop: Apr 11 - 12 / MIT Samberg Center, Cambridge
Visiting customers can be a very effective way to gain insights that can help differentiate your product in the marketplace by discovering unmet customer needs that your next release can help address. However, it is important to conduct customer visits properly. Dr. Ed McQuarrie author of Customer Visits offers 16 tips to make your customer visits as effective as possible in this free download.
If so, you could be wasting time and money. According to Wayne Mackey, impractical and inefficient metrics detract from work and waste time by becoming ends in themselves. A metrics program should include only the “critical few,” says Mackey. To read more click here. [requires brief site registration or FastTrack Membership]