Conference: Jan 27 - 29 / Phoenix, AZ
Workshop: Feb 3 - 4 / Tampa, FL
Workshop: Mar 6 - 6 / Tech Shop/San Francisco, CA
Workshop: Mar 11 - 11 / Warren, NJ
Workshop: Apr 8 - 9 / Chicago, IL
Recent surveys suggest that over 75% of companies using gated product development systems report experiencing delays and bureaucracy that threaten the market success of their product offerings. Stage-Gate's creator, Dr. Cooper understands that since it's inception, many business and market conditions have changed and he has spent much time researching and implementing new techniques for addressing emerging flaws that companies have reported.
Many of these professionals are unaware of the many recent improvements and updates that Dr. Cooper has made to his methodologies based on his ongoing research at global Fortune 500 firms. Join us in sunny and wam Tampa, Florida this Winter to hear Dr. Cooper's first-hand instructions on how to get out from under your bad Stage-Gate habits and how to make the important changes that will bring you up to speed with the most effective Stage-Gate systems being used today by top practitioners.
For the first time in the United States, on February 3-4, 2013, Dr. Robert G. Cooper will lead product development professionals through his course on "Getting Your Idea-to-Launch System Working Right." During this eye-opening session, you'll hear Dr. Cooper's field-proven recommendations on updating your development process for greater speed, efficiency and quality for the customer. For more information and to register online, click here. Visit the workshop page and check out our FREE on-demand webinar with Dr. Cooper to give you a preview of the workshop and hear him outline the framework of his new "Triple A Idea to Launch System."
Perhaps you're not measuring and managing the right things. If your company is still caught up in the decades-old "sales % from new products" quagmire, you need better metrics. What's wrong with "sales % from new products" as a measure of innovation? The same thing that is wrong with pushing R&D investments down to whatever projects barely clear the hurdle of "new product" and the same thing that is wrong with killing a product that owns the market and has a ridiculously high margin. The popular, but misguided "sales % of new products" drives both of these negative behaviors and reduces your R&D return on investment.
will drive better returns on your innovation investment. Check out Dr. Robert Tucker's tips on improving innovation metrics.
How are companies such as Procter & Gamble, Unilever, GE, GlaxoSmithKline, Kraft, Monsanto, Corning and other global leaders innovating new products, expanding boundaries and growing their businesses? How do they choose their scouts, their partners, and the best opportunities? For an overview, please download our recent research on the top practices.
Visiting customers can be a very effective way to gain insights that can help differentiate your product in the marketplace by discovering unmet customer needs that your next release can help address. However, it is important to conduct customer visits properly. Dr. Ed McQuarrie author of Customer Visits offers 16 tips to make your customer visits as effective as possible in this free download.
If so, you could be wasting time and money. According to Wayne Mackey, impractical and inefficient metrics detract from work and waste time by becoming ends in themselves. A metrics program should include only the “critical few,” says Mackey. To read more click here. [requires brief site registration or FastTrack Membership]